Agricultural Marketing Conference

Hosted by the Southern Maryland Agricultural Development Commission

November 15, 2019 | College of Southern Maryland, Prince Frederick Campus

SMADC is hosting an Agricultural Marketing Conference on Friday, November 15th from 8:30 AM to 3:30 PM at the College of Southern Maryland in Prince Frederick. Check back for more details and registration information.

Tentative Agenda:

8:15 – Registration
8:30 – Welcome from SMADC
8:45 to 9:30 – Session #1
9:45 to 10:30 – Session #2
10:45 to 11:30 – Session #3
11:30 to 12:15 – Lunch and Keynote Address by Kellie Hinkle, Chief of Tourism, Charles County
12:30 to 1:15 – LEAD the Charge: Rapid Fire Farmer Panel
1:30 to 2:15 – Session #4
2:15 to 3:30 – Networking and Wrap-Up

New/Beginner Track

Session #1: Staying Fresh with Products and Prices – Meredith Epstein, IAA
#2: Evaluating Your Marketing Channels – Craig Sewell, SMADC
#3: From Ground to Glass – Janna Howley – Grow and Fortify
#4: Strategic Marketing Plan + Analysis – Jamie Tiralla, All Ag Media

Advanced Track

Session #1: Photography on the Job – Melissa Barrick, Melissa Barrick Photography
#2: Social Media Strategy + Best Practices – Molly Balint, Farmhouse Creative Marketing
#3: Logos, Ethos, Pathos: Choosing Words that Sell – Heather McHale, IAA
#4: Beyond the Brochure – Building Your Marketing Foundation – Ginger Myers, UME

State-Wide Trainings + Updates

Sessions #1 + 2: From Farm to Market Training – Lynn Rubin, UME
#3: Regulatory Need-To-Know: Value-Added and Cottage Industry Updates – Lee McCans, Maryland Department of Health’s Center for Facility and Process Review
#4: Regulatory Need-To-Know: Eggs, Meats, GAP, and More – Deanna Baldwin, MDA

On the Horizon

Session #1: Industrial Hemp in Maryland Update – Jim Drews, MDA
#2: Bloomin’ PGC: Exploring Urban Agriculture in PG County – Kim Rush Lynch, PGSCD
#3: Small Grains – Moderated by Shelby Watson-Hampton, SMADC
#4: Agritourism – Moderated by Shelby Watson-Hampton, SMADC

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